Q4 2020 Performance of Top Business Finance Apps on iOS in Latin America

In the fourth quarter of 2020, the Business Finance & Solutions category saw varied performance across top iOS applications in Latin America. The data, courtesy of Sensor Tower, presents a snapshot of user engagement and app popularity in the region.

SumUp - Credit Card Reader maintained a steady trend in downloads, peaking at 10K in the week of November 23rd before winding down to 5K by the year's end. Weekly active users reached a high of 104K in the same peak week, with a gradual decrease to 85K in the last week of December.

SumUp Bank, although not demonstrating revenue, showed an impressive surge in downloads, jumping from 2K at the start of Q4 to a peak of 6K in the week of November 30th. However, the active user data for SumUp Bank is not available.

PayPal Business experienced a consistent upward trend in downloads, starting at 2K and reaching a peak of 3K in early December. Weekly active users also saw growth, from 11K to nearly 14K by mid-December, before dipping slightly to 13K at the end of the quarter.

Shopify - Your Ecommerce Store downloads remained steady, with a slight increase from 2K to over 2K during the quarter. Active users showed more significant growth, from 15K in late September to over 17K by the year's end, indicating a strong retention and engagement rate.

Lastly, PayPal Zettle: Point of Sale saw downloads hovering around 1K throughout Q4, with weekly active users ranging from 6K to 6K, maintaining a stable user base.

For more insights on app performance and trends, Sensor Tower's detailed analytics provide a comprehensive view of the app ecosystem.